Technology has transformed how people buy and sell homes, but most real estate agents still charge customers too much money.

Four Naples entrepreneurs and real estate veterans decided to toss the traditional commission-based system but keep the top-notch personal service that the best residential brokerages are known for in Collier and Lee counties.

The result is NOCO, a full-service real estate agency that doesn’t charge any commission. Instead, the Naples-based firm charges home sellers a flat fee that ranges from $5,000 for a $250,000 home to $40,000 for a $5 million home. NOCO does this with the same kind of great personal service the best agencies deliver, including stunning photos and video online, 3D Matterport virtual walkthrough, web site marketing and outstanding personal service.

The savings for sellers are substantial. For example, the seller of a $700,000 home might pay a traditional brokerage a commission totaling $42,000 assuming a 6% commission. But with NOCO, the fee is just $15,000. That’s a savings of $27,000, enough to buy a new car or fund a grandchild’s education.


How can NOCO deliver the same high-quality service without the commission? Thanks to advances in technology, anyone with a computer or mobile phone can search for a home and take a virtual tour of your house. It’s like holding a giant open house for the world without paying an agent to sit there waiting for prospects. And everyone on NOCO’s staff is salaried, so you can be sure the entire office is working for you.

Buyers love buying homes listed by NOCO too. That’s because they know more of their hard-earned money will be spent on real estate than on agent commissions. And the value of the house they buy will be a truer reflection of what they paid. Plus, NOCO will credit 25% of NOCO’s commission back to the buyers of any home they purchase.

NOCO isn’t an Internet company or a bare-bones operation. It’s a full-service agency with a real office based in Naples and staffed with real people who help customers in person with every transaction, from listing to closing.


Compare NOCO’s fee with a typical 6% commission at the top of each price range:

List Price of Home NOCO Fee Typical 6% Commission Your Savings
$0 to $250,000 $5,000 $15,000 $10,000
$250,001 to $500,000 $10,000 $30,000 $20,000
$500,001 to $1 million $15,000 $60,000 $45,000
$1 million to $5 million $20,000 $300,000 $280,000
$5 million to $20 million $40,000 $1.2 million $1.16 million