Technology has transformed how people buy and sell homes, but most real estate agents still charge customers too much money. Four Naples entrepreneurs and real estate veterans decided to toss the traditional commission-based system but keep the top-notch personal service that the best residential brokerages are known for in Collier and Lee counties. Welcome to NOCO: No commission, full-service real estate — Where customer service isn’t based on commissions!


Lee Blackston, Partner and Managing Broker

Lee moved to Naples in 1998 with his family and opened a chain of successful restaurants before launching his own mortgage company and real estate career. Lee managed a successful team at Berkshire Hathaway Real Estate for 10 years before launching NOCO with his partners. Some nights you might catch the father of two playing guitar or piano with The Ex-Bachelors, a popular Motown and soul band in town. An Englishman by birth, Blackston doesn’t mince words when it comes to which club he cheers for: Manchester United, the greatest football team — ever..

Brad Black, partner 

Brad has more than two decades of experience in Southwest Florida real estate. He’s developed thousands of acres for residential developments, sold more than 800 homes during the economic downturn and owns a successful title company that manages more than $50 million in transactions each year. Brad is married with six children and loves traveling, boating and fishing.

Michael Velotta, partner & Estate Agent

Michael is NOCO’s tech guru. The part-time Naples resident is chief technology officer for Intelishift Technologies, a company he founded that builds and operates data centers. Michael has been an active real estate investor in Southwest Florida since 2004 and has a real estate license. He’s the Swiss army knife of the office: he can repair the copier, process automation and sell a home. In his spare time, the father of three volunteers as an emergency medical technician with an ambulance crew.

Aimee Ceccarelli, Estate Agent

Managing a busy group of real estate agents is a piece of cake for Aimee, who grew up in an entrepreneurial family. Aimee’s father owned a concrete and construction company and she started working for him at a young age in the office and on job sites. Armed with degrees in management and accounting, Aimee moved to Naples three years ago to manage a team of real estate agents before joining NOCO. Aimee’s two children keep her and her husband busy with sports, especially baseball.